Marketplace

What Moves Us

Our ridesharing marketplace connects riders looking for transportation with drivers looking for work at the push of a button.

We invite you to explore What Moves Us to see how principles shape the technology that serves drivers and riders.

Principles

What guides Uber’s marketplace?

Our goal is to create a ridesharing marketplace where everyone can thrive. So when it comes to pricing and matching rides, these principles shape our work:

How are prices determined?

Pricing

How are prices determined?

Drivers want a dependable and flexible way to earn. Riders want a reliable and affordable way to get from A to B. Our pricing technology is designed to meet the needs of riders and drivers — so Uber can be the first choice for both.

A closer look

Surge pricing is designed to balance the market during our busiest times so that a reliable ride is always within reach.

Upfront pricing gives riders the confidence of knowing what they’re paying before they request a trip.

The price of a ride can vary by route and time of day, which helps make affordable transportation available to more riders at more times in more places.

Promotions encourage drivers to meet rider demand at the busiest times and places.

Uber's service fee helps fund our platform's operations, driver promotions, and supports innovation that enables us to serve more riders and drivers.

How does Uber match riders with drivers?

Matching

How does Uber match riders with drivers?

We’ve all got things to do and places to be. Our matching technology is designed to connect riders and drivers quickly and reliably.

A closer look

We use technology to match riders going in the same direction at the same time, so they can share the trip and the cost.

Why does flexible work matter?

Open marketplace

Why does flexible work matter?

Uber strives to provide anyone, anywhere the opportunity to earn, when and where they choose.

A closer look

Marketplace health means keeping the network balanced, so riders and drivers can depend on it for mobility and work.

Uber pilots new products and features with groups of users before they’re widely released to ensure the changes serve riders and drivers.

All information on this site pertains to US markets. Many of the features described here do not apply or are not available in markets outside of the US. Last updated November 28, 2018.