Marketplace
What Moves Us
Our ridesharing marketplace connects riders looking for transportation with drivers looking for work at the push of a button.
We invite you to explore What Moves Us to see how principles shape the technology that serves drivers and riders.
Principles
What guides Uber’s marketplace?
Our goal is to create a ridesharing marketplace where everyone can thrive. So when it comes to pricing and matching rides, these principles shape our work:
Pricing
How are prices determined?
Drivers want a dependable and flexible way to earn. Riders want a reliable and affordable way to get from A to B. Our pricing technology is designed to meet the needs of riders and drivers — so Uber can be the first choice for both.
Surge pricing
Surge pricing is designed to balance the market during our busiest times so that a reliable ride is always within reach.
Upfront pricing
Upfront pricing gives riders the confidence of knowing what they’ll pay before they request a trip.
Route-based pricing
The price of a ride can vary by route and time of day, which helps make affordable transportation available to more riders at more times in more places.
Driver promotions
Promotions encourage drivers to meet rider demand at the busiest times and places.
Uber service fee
Uber's service fee helps fund our platform's operations, driver promotions, and supports innovation that enables us to serve more riders and drivers.
Matching
How does Uber match riders with drivers?
We’ve all got things to do and places to be. Our matching technology is designed to connect riders and drivers quickly and reliably.
Shared rides
We use technology to match riders going in the same direction at the same time, so they can share the trip and the cost.
Open marketplace
Why does flexible work matter?
Uber strives to provide anyone, anywhere the opportunity to earn, when and where they choose.
Marketplace health
Marketplace health means keeping the network balanced, so riders and drivers can depend on it for mobility and work.
New product pilots
Uber pilots new products and features with groups of users before they’re widely released to ensure the changes serve riders and drivers.
Some of the features described on this site do not apply or are not available in California and in markets outside of the US. As we work to improve the marketplace, we may test functionality and pricing in ways not described on this site.